Flex Your Internet Marketing Muscle!
Google continues to enhance their toolset to give those of us who are professionals in the SEO and Web world, more data. Feed me data! They recently launched a new version of the Webmaster Tools which gives you more data from the back end, which complements Google Analytics. Google Analytics is great at giving you [...]
The Bay Area Search Engine Academy’s top ten list of things that you need to do to get listed on Google and Yahoo! Follow these steps and you’ll get indexed more quickly, and will get more traffic to your site. They are sorted by the easiest (#10) to the most difficult (#1).
Having multiple domain names or keyword-rich domain names point to a single Web site is not a good practice. It can actually harm your position on the search engines. Having multiple domain names is fine, but you have to manage them properly so you don’t harm your search engine position.
PageRank is a numerical value that Google assigns to every page. Many people spend a lot of time trying to build PageRank, but the reality is that PageRank is only a small factor in getting onto the top of the search engines. Find out what it really means and how you should tackle the PageRank problem.
Learn why the title and description META tags are the two most important factors of your Web site, even before a potential customer lands on your Web site. Tie them together, and make them so compelling, your customers can’t help but click through or call you!
What’s in a title really? Your Web page title is the most important factor on your Web page that will determine search engine position as well as whether someone clicks through to your site.
Search engine results pages are personalized to the person doing the searching, which makes standard SEO practices ineffective. To overcome this personalization, use content themes on your site to build relevant search results.
Overcoming personalization of the search engine results pages (SERPs) takes work and planning, but it can be done. It requires a coordinated effort of Web and blog content as well as other modes of publishing such as optimized press releases.
The search engines are personalizing search engine results pages (SERPs). Most people don’t realize it’s happening, and it means that your position in the SERPs may not be what others are seeing. This series of articles will discuss what SEO professionals may not know.
