Flex Your Internet Marketing Muscle!
Having multiple domain names or keyword-rich domain names point to a single Web site is not a good practice. It can actually harm your position on the search engines. Having multiple domain names is fine, but you have to manage them properly so you don’t harm your search engine position.
PageRank is a numerical value that Google assigns to every page. Many people spend a lot of time trying to build PageRank, but the reality is that PageRank is only a small factor in getting onto the top of the search engines. Find out what it really means and how you should tackle the PageRank problem.
Internal linking can be a useful way of building quality links, and there are many reasons for building good internal links on your Web site. Learn how to set them up properly by using absolute links instead of relative links.
Search engine optimizing a press release is an excellent way to generate traffic to your Web site. There are so many benefits to doing it, that really all businesses should be submitting online news releases as a regular part of their SEO campaign.
Getting indexed by Google and Yahoo! is important. You can let it happen naturally, or you can help things along. The important point is that most people “help” the process incorrectly. Learn the right way to get indexed, and don’t look like a spammer to Google!
An XML sitemap file is an excellent technique for getting your Web site indexed more quickly by the search engines like Google and Yahoo!. Make sure you keep the sitemap fresh with any new pages that you’ve added.
Canonicalization of your URL, Web pages and site can (and usually is) a problem for most of us. Google may index the same page multiple times and have unique URLs for each page. This causes a duplicate content issue that person doing SEO needs to fix.
One of the most misunderstood of the META tags is the “keywords” META tag. We’ve described over the last couple days how important the “title” META tag and “description” META tags are to your search engine placement, as well as to entice people to click through to your Web site. However, most people just don’t [...]
Learn why the title and description META tags are the two most important factors of your Web site, even before a potential customer lands on your Web site. Tie them together, and make them so compelling, your customers can’t help but click through or call you!
What’s in a title really? Your Web page title is the most important factor on your Web page that will determine search engine position as well as whether someone clicks through to your site.
